Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Part 1 in the new series: Business Lessons from Egypt’s Pharaohs. In a world obsessed with branding, few did it better—3,000 years ago—than Ramses the Great. Just ask Jean-Guillaume Olette-Pelletier, a modern-day codebreaker of ancient messages. This Egyptologist and...