Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Part 1 in the new series: Business Lessons from Egypt’s Pharaohs. In a world obsessed with branding, few did it better—3,000 years ago—than Ramses the Great. Just ask Jean-Guillaume Olette-Pelletier, a modern-day codebreaker of ancient messages. This Egyptologist and...
Travel to Egypt: 5 Reasons to Plan Your Journey Now

Travel to Egypt: 5 Reasons to Plan Your Journey Now

If you’ve ever dreamed of visiting Egypt — or returning to dive deeper into its treasures — there has never been a better time. After years of careful restoration, major new openings, and a focus on improving the traveler experience, Egypt today is a blend of ancient...