Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

Part 1 in the new series: Business Lessons from Egypt’s Pharaohs. In a world obsessed with branding, few did it better—3,000 years ago—than Ramses the Great. Just ask Jean-Guillaume Olette-Pelletier, a modern-day codebreaker of ancient messages. This Egyptologist and...
Travel to Egypt: 5 Reasons to Plan Your Journey Now

Travel to Egypt: 5 Reasons to Plan Your Journey Now

If you’ve ever dreamed of visiting Egypt — or returning to dive deeper into its treasures — there has never been a better time. After years of careful restoration, major new openings, and a focus on improving the traveler experience, Egypt today is a blend of ancient...
Gardens of the Gods

Gardens of the Gods

When we think of Ancient Egypt, towering pyramids, resplendently painted tombs, and majestic temples come to mind. And of course – the Nile! But beside the river, and beyond the grand stone monuments — thrived a lush and fragrant world of gardens, trees,...