Spin Like a Pharaoh: Ramses the Great’s 3,000-Year-Old PR Playbook

    Part 1 in the new series: Business Lessons from Egypt’s Pharaohs. In a world obsessed with branding, few did it better—3,000 years ago—than Ramses the Great. Just ask Jean-Guillaume Olette-Pelletier, a modern-day codebreaker of ancient messages. This Egyptologist and expert in hieroglyphic cryptology recently uncovered a hidden inscription atop the Luxor Obelisk in Paris. (He […]
    About the Author

    Laura Ranieri

    Laura Ranieri Roy is an Egyptologist, writer and founder-director of Ancient Egypt Alive – an organization that seeks to inspire passion about Egypt’s past. She creates and leads enriching history content, exciting online events, in-depth ancient history courses — and curated small-group tours to Egypt.